I have extensive experience leading the creative design and development of campaigns and tactics, with over 10 years working in healthcare advertising. I have been dubbed “Zach of All Trades” for my expert-level and wide-range of software skills that are not limited to only designing, but to fully producing websites, apps, animations, and videos. I’m just as comfortable getting directly involved in executing a project as overseeing it.

3/25 - Now

VP, Associate Creative Director
PROPEL HEALTH COMMUNICATIONS - Remote

I led creative development for Nuvalent’s NSCLC brands, focusing on launch materials. I helped shape the brand’s logo design and overall look and feel, driving concept development and tactical execution across digital, print materials.

9/24 - 2/25

Associate Creative Director, Freelance
WILDTYPE HEALTH - New York, NY

Oversee day-to-day creative development for the Lung and Head & Neck indications of Keytruda across US and global markets. Manage retouching of concept artwork for global use, develop materials for conventions, and create assets that guide content for global brand teams, ensuring consistency and strategic alignment.

8/21-7/24

VP, Associate Creative Director
TBWA\WORLDHEALTH - New York, NY

Led and managed creative teams to design and develop innovative and effective advertising campaigns and marketing materials for both physicians and consumers. Collaborated with clients and internal teams to understand and execute on brand strategies. Oversaw campaign executions, including photo shoots, design, and data visualizations across various platforms, including digital, print, and experiential, ensuring all creative outputs met regulatory standards and industry guidelines.

Clients included: Entresto, Bluebird Bio, Zynteglo, Skysona, Lyfgenia, Breyanzi

VP, Group Art Supervisor
VP, Art Supervisor
Art Supervisor
Sr. Art Director
CDMNY - New York, NY

Responsible for managing the development, design and execution of the creative for pharmaceutical brands. Led creative teams in developing concepts and ensured that all of the team’s work was on strategy, and maintained the highest level of brand consistency and excellence. Participated in creating strategy, concepts and visuals for new business pitches. Partnered with the account services team to prioritize all jobs effectively, as well as oversaw junior members of the art team by monitoring projects, delegating assignments and approving work. Mentored direct reports by meeting with them consistently to better understand their career goals and helped to champion their causes when appropriate.

Clients included: Viagra, Lokelma, Ninlaro, Velcade, Inlyta, Sutent, Imfinzi, Tagrisso

ART DIRECTOR
DIGITAL ART DIRECTOR
JUNIOR ART DIRECTOR
Gold n Fish Marketing - Armonk, NY

Part of a concept development team, which included concept development, strategy development, and tactic development, based on client briefings for B2B and B2C. Lead Art Director, oversaw the design and production of websites, mobile apps, videos, print and event materials for campaigns, new-business pitches, and the company’s website. Integrated social media and emerging technology into concepts for EMC, Mike&Ike, Just Born, Boost Mobile.

Part of a creative team designing and producing websites, facebook apps, animations, videos, print and event materials for local and global marketing campaigns for brands such as Stride, Dentyne, Bubblicious, Trident, Sour Patch, Autism Speaks, Bayer, Virgin Mobile, Boost Mobile, Kraft, and EMC.

1/05 - 5/06

PRESENTATION DESIGNER/MARKETING MANAGER
WAC Survey and Strategic Consulting - New york, NY

Designed PowerPoint presentations and custom templates for quantitative marketing research decks. Managed the company’s website and contact database. Analyzed marketing research data. Responsible for an intern.

9/04-6/05
9/02-6/02

Awards: Honors in Media Studies
Memberships: 
 - Chair of Advertisement and Promotions, Student Association 
 - Treasurer, Film Club